Big 12 contenders face a new battleground: the race for NIL dollars is reshaping college football, driving a deep divide between programs like Texas Tech, BYU, and UCF. As quarterback salaries skyrocket past $3 million, can traditional recruiting and player development close the gap, or do cash-rich teams have an insurmountable edge? Mike Gittens and Christian Rauh spotlights breakout stars Tyron Horns (UCF) and Brandon White (Kansas State), weighing their potential to shake up the conference hierarchy. Rapid-fire “contender or pretender” debates spotlight Texas Tech’s spending spree, Oklahoma State’s QB gamble with Drew Mestemaker, and whether Houston, Arizona, or West Virginia can really challenge Utah’s dominance. With coaching hot seats heating up and defensive depth under scrutiny, which Big 12 teams are poised to surprise and which are destined to disappoint? Buckle up for a dynamic, opinion-packed ride through the evolving college football landscape. Photo Credit: Denny Medley - IMAGN Go AD Free and More with the Everydayer's Club! Learn More Here: https://lockedonkansasstate.supercast.com/ Follow on Twitter: https://x.com/lockedonKState Follow the show on Spotify: https://open.spotify.com/show/3HhcfyjaoLGxYjsL1KmSZM More Coverage from Christian Rauh: https://blueprintsportsnetwork.com/ #KansasState #KansasStateFootball #KansasStateWildcats #NCAA #CollegeFootball Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Support Us By Supporting Our Sponsors! Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Rugiet Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men. FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Big 12 Conference, Arizona Wildcats, Arizona State Sun Devils, Baylor Bears, BYU Cougars, UCF Knights, Cincinnati Bearcats, Colorado Buffaloes, Houston Cougars, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Oklahoma State Cowboys, TCU Horned Frogs, Texas Tech Red Raiders, Utah Utes, West Virginia Mountaineers
Big 12 contenders face a new battleground: the race for NIL dollars is reshaping college football, driving a deep divide between programs like Texas Tech, BYU, and UCF. As quarterback salaries skyrocket past $3 million, can traditional recruiting and player development close the gap, or do cash-rich teams have an insurmountable edge? Mike Gittens and Christian Rauh spotlights breakout stars Tyron Horns (UCF) and Brandon White (Kansas State), weighing their potential to shake up the conference hierarchy. Rapid-fire “contender or pretender” debates spotlight Texas Tech’s spending spree, Oklahoma State’s QB gamble with Drew Mestemaker, and whether Houston, Arizona, or West Virginia can really challenge Utah’s dominance. With coaching hot seats heating up and defensive depth under scrutiny, which Big 12 teams are poised to surprise and which are destined to disappoint? Buckle up for a dynamic, opinion-packed ride through the evolving college football landscape. Photo Credit: Denny Medley - IMAGN Go AD Free and More with the Everydayer's Club! Learn More Here: https://lockedonkansasstate.supercast.com/ Follow on Twitter: https://x.com/lockedonKState Follow the show on Spotify: https://open.spotify.com/show/3HhcfyjaoLGxYjsL1KmSZM More Coverage from Christian Rauh: https://blueprintsportsnetwork.com/ #KansasState #KansasStateFootball #KansasStateWildcats #NCAA #CollegeFootball Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Support Us By Supporting Our Sponsors! Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Rugiet Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men. FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Big 12 Conference, Arizona Wildcats, Arizona State Sun Devils, Baylor Bears, BYU Cougars, UCF Knights, Cincinnati Bearcats, Colorado Buffaloes, Houston Cougars, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Oklahoma State Cowboys, TCU Horned Frogs, Texas Tech Red Raiders, Utah Utes, West Virginia Mountaineers