Big 12 sparks controversy with Monster Energy jersey deal—are Kansas State and its rivals getting shortchanged in the new era of college athletics? Christian Rauh and Jon Grove debate whether Brett Yormark’s $20 million conference-wide sponsorship signals innovation or leaves Big 12 programs behind the SEC and Big Ten financially. With Monster’s patch hitting every jersey and schools like Kansas locking in their own lucrative Ripple agreements, the market for college jersey sponsorships is heating up fast. Key talking points include Kansas State’s need to follow suit to stay competitive, the cultural shift as tradition meets advertising, and creative predictions for future K-State partnerships. Analysis dives into the impact of new revenue streams, NIL updates, and what’s next as college football accelerates toward a more commercialized future. Will conference leadership keep pace—or are iconic programs facing a hard new reality? Photo Credit: Raymond Carlin III - IMAGN Go AD Free and More with the Everydayer's Club! Learn More Here: https://lockedonkansasstate.supercast.com/ Follow on Twitter: https://x.com/lockedonKState Follow the show on Spotify: https://open.spotify.com/show/3HhcfyjaoLGxYjsL1KmSZM More Coverage from Christian Rauh: https://blueprintsportsnetwork.com/ #KansasState #KansasStateFootball #KansasStateWildcats #NCAA #CollegeFootball Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Support Us By Supporting Our Sponsors! Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Rugiet Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men. FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Big 12 Conference, Arizona Wildcats, Arizona State Sun Devils, Baylor Bears, BYU Cougars, UCF Knights, Cincinnati Bearcats, Colorado Buffaloes, Houston Cougars, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Oklahoma State Cowboys, TCU Horned Frogs, Texas Tech Red Raiders, Utah Utes, West Virginia Mountaineers
Big 12 sparks controversy with Monster Energy jersey deal—are Kansas State and its rivals getting shortchanged in the new era of college athletics? Christian Rauh and Jon Grove debate whether Brett Yormark’s $20 million conference-wide sponsorship signals innovation or leaves Big 12 programs behind the SEC and Big Ten financially. With Monster’s patch hitting every jersey and schools like Kansas locking in their own lucrative Ripple agreements, the market for college jersey sponsorships is heating up fast. Key talking points include Kansas State’s need to follow suit to stay competitive, the cultural shift as tradition meets advertising, and creative predictions for future K-State partnerships. Analysis dives into the impact of new revenue streams, NIL updates, and what’s next as college football accelerates toward a more commercialized future. Will conference leadership keep pace—or are iconic programs facing a hard new reality? Photo Credit: Raymond Carlin III - IMAGN Go AD Free and More with the Everydayer's Club! Learn More Here: https://lockedonkansasstate.supercast.com/ Follow on Twitter: https://x.com/lockedonKState Follow the show on Spotify: https://open.spotify.com/show/3HhcfyjaoLGxYjsL1KmSZM More Coverage from Christian Rauh: https://blueprintsportsnetwork.com/ #KansasState #KansasStateFootball #KansasStateWildcats #NCAA #CollegeFootball Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Support Us By Supporting Our Sponsors! Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Rugiet Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men. FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Big 12 Conference, Arizona Wildcats, Arizona State Sun Devils, Baylor Bears, BYU Cougars, UCF Knights, Cincinnati Bearcats, Colorado Buffaloes, Houston Cougars, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Oklahoma State Cowboys, TCU Horned Frogs, Texas Tech Red Raiders, Utah Utes, West Virginia Mountaineers